Sunday, September 13, 2009

How Long Does It Take To Clear Oral Thrush

We moved

The Paradigmatic after 65 entries in this blog, we decided to pack up and move to a new house, bigger and with sea views.
Our new address is:



http://www.paradigmalibro.com /



I hope.

How Long Does It Take To Clear Oral Thrush

We moved

The Paradigmatic after 65 entries in this blog, we decided to pack up and move to a new house, bigger and with sea views.
Our new address is:



http://www.paradigmalibro.com /



I hope.

Thursday, September 10, 2009

Us Visa Confirmation Id

NEW BOOK RELEASE STRATEGIES

In a few days march to Tenerife to participate in a round table under the very suggestive title of "New strategies for distributing books" will be addressed in African International Book . The Chamber agrees with the conclusion of the Seventh Meeting of Editors in the Canaries, to be held from 24 to 27 September in the Castillo San Felipe del Puerto de la Cruz (Tenerife).


The board is scheduled for Saturday, day 26, and the discussion will focus on the strategies followed by practitioners to disseminate the book. In the table, according to the press release Sun Dance, one of the organizers of the Salon editorial, "be involved some of the leading English experts in knowledge management and promotion of new publishing tools such as blogs and social networking specialist. Francisco Javier Jiménez and Manuel Gil, both of the Paper Paradigm blog, converse with Oscar Sipan, writer and editor ( Tropo ) and will be moderated by journalist Eduardo Garcia Rojas, also known for his contributions to the blog the swab ".

The debate promises. See you in Tenerife.

Us Visa Confirmation Id

NEW BOOK RELEASE STRATEGIES

In a few days march to Tenerife to participate in a round table under the very suggestive title of "New strategies for distributing books" will be addressed in African International Book . The Chamber agrees with the conclusion of the Seventh Meeting of Editors in the Canaries, to be held from 24 to 27 September in the Castillo San Felipe del Puerto de la Cruz (Tenerife).


The board is scheduled for Saturday, day 26, and the discussion will focus on the strategies followed by practitioners to disseminate the book. In the table, according to the press release Sun Dance, one of the organizers of the Salon editorial, "be involved some of the leading English experts in knowledge management and promotion of new publishing tools such as blogs and social networking specialist. Francisco Javier Jiménez and Manuel Gil, both of the Paper Paradigm blog, converse with Oscar Sipan, writer and editor ( Tropo ) and will be moderated by journalist Eduardo Garcia Rojas, also known for his contributions to the blog the swab ".

The debate promises. See you in Tenerife.

Friday, September 4, 2009

Easton Synergy Extended Vs Synergy Flex

STAND AND FALL EDITORIAL BY THE LABYRINTH

We're here again. We've been missing during the holiday period, dive into good reading, travel labyrinthine recuperating naps and better gastronomic events. But we must return, and soon, after a few days in standby mode , the paradigmatic promise to resume our activities.

We're moving the blog to a new platform that will ensure a much higher level of performance, so we ask you a bit of patience to the friends who read us regularly.

From next week we will enter back into the cloth with new and incisive entries on the book sector. The new address of the blog will notify you shortly.
Autumn editorial appears bookish and hot, very hot. We'll tell you ... shortly.

Easton Synergy Extended Vs Synergy Flex

STAND AND FALL EDITORIAL BY THE LABYRINTH

We're here again. We've been missing during the holiday period, dive into good reading, travel labyrinthine recuperating naps and better gastronomic events. But we must return, and soon, after a few days in standby mode , the paradigmatic promise to resume our activities.

We're moving the blog to a new platform that will ensure a much higher level of performance, so we ask you a bit of patience to the friends who read us regularly.

From next week we will enter back into the cloth with new and incisive entries on the book sector. The new address of the blog will notify you shortly.
Autumn editorial appears bookish and hot, very hot. We'll tell you ... shortly.

Wednesday, July 29, 2009

Golden Interstar Dvb-t/s 8700crci Premium

HOT DIGITAL ... A SUMMER TRIP PURPOSE OF LARSSON

We
finally the desired holiday, not vacation, with a preview and an invitation. September and October we promise more discussion on the digital maze, and there are several announcements and calls from various forums that we have arrived. In September calls highlight:


    - Interliteral , Second meeting of digital literature, which from 17 to 18 September, Jaén, refelxionará on the future of creation literature in the digital environment.

- The Hay Festival Segovia , from 23 to 27 September, dedicated to architecture, a space reserved for a meeting dedicated to reflection on the future of blogs as a business alternative.

- The African International Book Fair (SILA), from 24 to 27 September in Tenerife, will host the Second Meeting of Editors , which this year will address the impact of the Internet and social networking promote books and writers.

In the ads, the most anticipated. Apple seems to finally take the step and announce, according to rumors in September-Christmas launch of the new Tablet PC , who after a According to EMI , Sony Music, Warner Music and Universal Music Group, will offer a new model of music distribution and digital book probably in direct competition with Amazon Kindle.

Moreover, publishers and to walk around with the paperwork Liber 2009, held this year in Madrid, with Russia as guest country. They all draw attention to the picture that the organizers of the International Book Fair have been chosen for the invitation design professional soon we will bring to our clients and friends: A young man with a digital pileup in hand, reading The Three Musketeers, A. Dumas. The thing is tricky. What a surprise digital publisher is prepared for presentation at IFEMA?


We said goodbye to September. During these days we invite you to take lulled by the serenity, good company, conversations and readings enrriquecedoras recuperating.
find
to us ... reading. Because.

Golden Interstar Dvb-t/s 8700crci Premium

HOT DIGITAL ... A SUMMER TRIP PURPOSE OF LARSSON

We
finally the desired holiday, not vacation, with a preview and an invitation. September and October we promise more discussion on the digital maze, and there are several announcements and calls from various forums that we have arrived. In September calls highlight:


    - Interliteral , Second meeting of digital literature, which from 17 to 18 September, Jaén, refelxionará on the future of creation literature in the digital environment.

- The Hay Festival Segovia , from 23 to 27 September, dedicated to architecture, a space reserved for a meeting dedicated to reflection on the future of blogs as a business alternative.

- The African International Book Fair (SILA), from 24 to 27 September in Tenerife, will host the Second Meeting of Editors , which this year will address the impact of the Internet and social networking promote books and writers.

In the ads, the most anticipated. Apple seems to finally take the step and announce, according to rumors in September-Christmas launch of the new Tablet PC , who after a According to EMI , Sony Music, Warner Music and Universal Music Group, will offer a new model of music distribution and digital book probably in direct competition with Amazon Kindle.

Moreover, publishers and to walk around with the paperwork Liber 2009, held this year in Madrid, with Russia as guest country. They all draw attention to the picture that the organizers of the International Book Fair have been chosen for the invitation design professional soon we will bring to our clients and friends: A young man with a digital pileup in hand, reading The Three Musketeers, A. Dumas. The thing is tricky. What a surprise digital publisher is prepared for presentation at IFEMA?


We said goodbye to September. During these days we invite you to take lulled by the serenity, good company, conversations and readings enrriquecedoras recuperating.
find
to us ... reading. Because.

Thursday, July 23, 2009

Singapore Driving License Bali

A (Y 3): SALE OF ZAFONAZOS

During the last few days we visited many libraries, and we have found that books Larsson are ordered and purchased with anxiety for many people, nobody wants to be without the third party-not already read the first two volumes of the trilogy, "or has been decided by incarle end to the tooth, "at least the First, to remove the itch of curiosity that has led to this social phenomenon.

Because we are at this, just as were the pandemics of viruses Potterian Zafón-2 and 5-7. But the amazing thing (did you still for anyone?) Is that bookstores are pretty empty, are empty, readers, customers and if we at this rate of return ... books.

In any case, booksellers we insist that the appearance of the third volume of Millennium has reactivated a little less traffic to the libraries. Indeed, a few days ago we read how it has decreased the flow rate to shopping - Experian footfall Index - in Spain. The report measures the flow to the mall, and throws in Spain a significant fact: the decline in May by 5.2% compared with May 2008. The report also deteriorates the cumulative index is now at -1.7%, compared APSAD -0.9% of April.

seems that what is worrying is not the fall, but the report shows changes in the seasonality of the sector, because traditionally in May was a month alzista in affluence. In fact, the last week of May led to a decrease of 11.5% over the same week last year.

We thought the thread emerges from these data. There are chains of bookstores that have chosen to grow in these settling and shopping mall, rather than in urban population centers. These branches of the chains sell little or nothing from Monday to Thursday, beginning a recovery from Friday, to focus the bulk of its sales on weekends and holidays. How will these libraries now? "Les is saving Larsson's books? What percentage margin of return over the previous year are generating a rush these outlets shouting "more wood"?

Indeed, we hear of another avalanche of refunds, synonymous with a crisis situation rather than worrying. According to traditional customs and practices put forward in this sector, during April, May and June sales were strong, and returns in June and July were controlled. The problem is that returns have not dropped their pace, perhaps increased since noviembree past. This starts to sound not anomaly, but a structural change.

still analyzing such things as "uses and customs" and, of course, understand nothing, because instead of watching what happens out there, still staring at the navel. Do not have to start in the book industry to speak of "cycles of consumption"? From San Jordi and Book Fairs has saved people ("do something) to eat on vacation, and around, inevitably, start saving for Christmas to consume. Consumer habits are changing about the book, and it looks like phenomena as Millennium recur more frequently, so that the sector is going to have to readjust to sell zafonazos to sell something at least.

Given this economy crisis, other sectors know how to react by injecting waist to the price band. When will be inevitable to fixed price for the book? How soon will inevitably the possibility of sales of the book? In all sectors of the modern consumer rebates and promotions encourage demand and reduce inventories. Here, with prices not to raise us up, even if the consumer claims to other things.

Read, read to Larsson. And also remember Tolstoy, Dostoevsky, Thomas Mann, Joseph Roth, Stefan Zweig, and Pérez Galdós, Valle-Inclán, Unamuno, Baroja, Lorca, Vila-Matas, Perez Reverte. Above all, read what they please.

Singapore Driving License Bali

A (Y 3): SALE OF ZAFONAZOS

During the last few days we visited many libraries, and we have found that books Larsson are ordered and purchased with anxiety for many people, nobody wants to be without the third party-not already read the first two volumes of the trilogy, "or has been decided by incarle end to the tooth, "at least the First, to remove the itch of curiosity that has led to this social phenomenon.

Because we are at this, just as were the pandemics of viruses Potterian Zafón-2 and 5-7. But the amazing thing (did you still for anyone?) Is that bookstores are pretty empty, are empty, readers, customers and if we at this rate of return ... books.

In any case, booksellers we insist that the appearance of the third volume of Millennium has reactivated a little less traffic to the libraries. Indeed, a few days ago we read how it has decreased the flow rate to shopping - Experian footfall Index - in Spain. The report measures the flow to the mall, and throws in Spain a significant fact: the decline in May by 5.2% compared with May 2008. The report also deteriorates the cumulative index is now at -1.7%, compared APSAD -0.9% of April.

seems that what is worrying is not the fall, but the report shows changes in the seasonality of the sector, because traditionally in May was a month alzista in affluence. In fact, the last week of May led to a decrease of 11.5% over the same week last year.

We thought the thread emerges from these data. There are chains of bookstores that have chosen to grow in these settling and shopping mall, rather than in urban population centers. These branches of the chains sell little or nothing from Monday to Thursday, beginning a recovery from Friday, to focus the bulk of its sales on weekends and holidays. How will these libraries now? "Les is saving Larsson's books? What percentage margin of return over the previous year are generating a rush these outlets shouting "more wood"?

Indeed, we hear of another avalanche of refunds, synonymous with a crisis situation rather than worrying. According to traditional customs and practices put forward in this sector, during April, May and June sales were strong, and returns in June and July were controlled. The problem is that returns have not dropped their pace, perhaps increased since noviembree past. This starts to sound not anomaly, but a structural change.

still analyzing such things as "uses and customs" and, of course, understand nothing, because instead of watching what happens out there, still staring at the navel. Do not have to start in the book industry to speak of "cycles of consumption"? From San Jordi and Book Fairs has saved people ("do something) to eat on vacation, and around, inevitably, start saving for Christmas to consume. Consumer habits are changing about the book, and it looks like phenomena as Millennium recur more frequently, so that the sector is going to have to readjust to sell zafonazos to sell something at least.

Given this economy crisis, other sectors know how to react by injecting waist to the price band. When will be inevitable to fixed price for the book? How soon will inevitably the possibility of sales of the book? In all sectors of the modern consumer rebates and promotions encourage demand and reduce inventories. Here, with prices not to raise us up, even if the consumer claims to other things.

Read, read to Larsson. And also remember Tolstoy, Dostoevsky, Thomas Mann, Joseph Roth, Stefan Zweig, and Pérez Galdós, Valle-Inclán, Unamuno, Baroja, Lorca, Vila-Matas, Perez Reverte. Above all, read what they please.

Tuesday, July 21, 2009

427 Ss Silverado Concept Specs

ABOUT LARSSON (2): BOOKS FOR THOUGHT?

In the past Editors Meeting Santander, on the table for editing "book test", we had occasion to attend a new assault versus culture debate edition edition market. Although we declare strong advocates and frequenters of what the teacher Einaudi called "issue" yes ", how timely Jorge Herralde reminded all attendees, the debate culture / market between publishers reactivated during a commentary on the trilogy of Larsson. Some

editor dared to assert that only books he edited "to think", while the representative of Metro defended some quality books written by a renowned journalist in his country. Aside from outdated elitism, which is imposed is the reality. In an industry beset by crisis in relative terms, seeing people on the subway and buses with Larsson's books is something that moves open to discussion. The extraordinary level of sales achieved in so short time for this trilogy, with a compulsive buying the third volume the same day it appeared in bookstores, forcing the sector, publishers and booksellers, to reflect on this phenomenon, transcending a Manichaean debate culture / market. We do several questions:

  1. Are not Larsson's books more than just a best seller?
  2. Do they respond to a fashion or a trend-communitarian sociological?
  3. Is this a case study for teachers of marketing or sales by sociologists who study consumer habits?

reading these days Chartier Rogert , a researcher on the world of written culture, the book and reading of modernity to this day, we read a peculiar definition of 'culture' that can help us shed light on this phenomenon, "this demonstration articulates the symbolic productions and aesthetic experiences, subtracted from the urgency of everyday life, with the languages, rituals and behaviors by which a community lives and reflects their bond with the world, with others and with itself. "



No doubt that the billion dollar sale of Larsson's trilogy, and a fashion business for a publisher, several hundred distributors and retail outlets, including independent bookstores, may be called "symbolic production" of Western society. Some journalists have dubbed these best seller as "quality", to distinguish them from other products of a blockbuster sequels, or provoking it, whose literary quality leaves much to be desired.

With Larsson, and not purists like us, is going to like some and others, the exquisite and mass. We do not know if Larsson's books are a literary gem, but certainly entertaining virtue is not incompatible at all, in principle, with a second reading "to think." Of course, this phenomenon should make us "think" the architects of the sector, to discover that after Larsson's trilogy lies not only a business but a mass phenomenon, in short, a discourse that transcends the materiality of books .



Reading back to Chartier, remember that I. Kant in his Metaphysics of Morals (1796), noted the dual nature of the book, material and discursive, and thus distinguish between the book as "opus mechanicum" as a material object, which belongs to the buyer, and the book as a speech to an audience, which remains the property of the author and that can only be put into circulation by their principals. Therefore implies the separation of the essential identity of the work and the indefinite plurality of states, or if you like, between the noun and the accident, the ideal and transcendent text, on the one hand, and multiple forms of publication, another.

Larsson will remain a social phenomenon as it becomes available in paperback, even when the digital platform to release the trilogy in Metro e-book format there by Christmas. And here is the paradox: the defenders of the trial, of 'books to think, "claimed an idealist conception of the issue, now, we note with amazement, turns against him. Chartier reminds us, David Kastan calls "Platonic" the perspective in which a work transcends all possible embodiments materials, and "pragmatic" to which he claims that no text exists outside of material form that they read or hear.

Well, despite the immediate sale and millionaire and media noise of "blooms" of Larsson (read pragmatic), we believe that this phenomenon (read idealistic) transcend the media. As a paradigm of a social revolution, economic and cultural, the Millennium trilogy announces new era for the book world, where it is incorporated into the logic of mass phenomena in the large consumption of cultural products, to analyze not read rates (teachers and academics) but consumption patterns (social scientists and marketing managers).
Culture and market are not mutually exclusive, then. The big question to ask is this: Can a publishing phenomenon as it does sell other books? That is, after Millennium what?

427 Ss Silverado Concept Specs

ABOUT LARSSON (2): BOOKS FOR THOUGHT?

In the past Editors Meeting Santander, on the table for editing "book test", we had occasion to attend a new assault versus culture debate edition edition market. Although we declare strong advocates and frequenters of what the teacher Einaudi called "issue" yes ", how timely Jorge Herralde reminded all attendees, the debate culture / market between publishers reactivated during a commentary on the trilogy of Larsson. Some

editor dared to assert that only books he edited "to think", while the representative of Metro defended some quality books written by a renowned journalist in his country. Aside from outdated elitism, which is imposed is the reality. In an industry beset by crisis in relative terms, seeing people on the subway and buses with Larsson's books is something that moves open to discussion. The extraordinary level of sales achieved in so short time for this trilogy, with a compulsive buying the third volume the same day it appeared in bookstores, forcing the sector, publishers and booksellers, to reflect on this phenomenon, transcending a Manichaean debate culture / market. We do several questions:

  1. Are not Larsson's books more than just a best seller?
  2. Do they respond to a fashion or a trend-communitarian sociological?
  3. Is this a case study for teachers of marketing or sales by sociologists who study consumer habits?

reading these days Chartier Rogert , a researcher on the world of written culture, the book and reading of modernity to this day, we read a peculiar definition of 'culture' that can help us shed light on this phenomenon, "this demonstration articulates the symbolic productions and aesthetic experiences, subtracted from the urgency of everyday life, with the languages, rituals and behaviors by which a community lives and reflects their bond with the world, with others and with itself. "



No doubt that the billion dollar sale of Larsson's trilogy, and a fashion business for a publisher, several hundred distributors and retail outlets, including independent bookstores, may be called "symbolic production" of Western society. Some journalists have dubbed these best seller as "quality", to distinguish them from other products of a blockbuster sequels, or provoking it, whose literary quality leaves much to be desired.

With Larsson, and not purists like us, is going to like some and others, the exquisite and mass. We do not know if Larsson's books are a literary gem, but certainly entertaining virtue is not incompatible at all, in principle, with a second reading "to think." Of course, this phenomenon should make us "think" the architects of the sector, to discover that after Larsson's trilogy lies not only a business but a mass phenomenon, in short, a discourse that transcends the materiality of books .



Reading back to Chartier, remember that I. Kant in his Metaphysics of Morals (1796), noted the dual nature of the book, material and discursive, and thus distinguish between the book as "opus mechanicum" as a material object, which belongs to the buyer, and the book as a speech to an audience, which remains the property of the author and that can only be put into circulation by their principals. Therefore implies the separation of the essential identity of the work and the indefinite plurality of states, or if you like, between the noun and the accident, the ideal and transcendent text, on the one hand, and multiple forms of publication, another.

Larsson will remain a social phenomenon as it becomes available in paperback, even when the digital platform to release the trilogy in Metro e-book format there by Christmas. And here is the paradox: the defenders of the trial, of 'books to think, "claimed an idealist conception of the issue, now, we note with amazement, turns against him. Chartier reminds us, David Kastan calls "Platonic" the perspective in which a work transcends all possible embodiments materials, and "pragmatic" to which he claims that no text exists outside of material form that they read or hear.

Well, despite the immediate sale and millionaire and media noise of "blooms" of Larsson (read pragmatic), we believe that this phenomenon (read idealistic) transcend the media. As a paradigm of a social revolution, economic and cultural, the Millennium trilogy announces new era for the book world, where it is incorporated into the logic of mass phenomena in the large consumption of cultural products, to analyze not read rates (teachers and academics) but consumption patterns (social scientists and marketing managers).
Culture and market are not mutually exclusive, then. The big question to ask is this: Can a publishing phenomenon as it does sell other books? That is, after Millennium what?

Thursday, July 16, 2009

Miami Day Care Prices




One of the most enriching experiences of cultural action abroad is to visit the various sites that outline the contemporary art circuit of the city of destination. In this case, cultural passengers had the chance to attend the Rubell Family Collection, one of the 10 largest private collections in the world. On this occasion, during the recent election of President Obama, the collection was organized according to African American artists who are part of it. I had never seen so much black artist together. Interestingly, Basquiats certainly went unnoticed. Many work-show acquired by affirmative action policies (Still on the rise in USA) and celebration of the obvious. However, Mark Cotzee-old director of the library, has done a phenomenal job. Today he is leading the cultural foundation of the Puma sports brand in South Africa, but remains connected to the Rubell. Miami never leaves ...

Miami Day Care Prices




One of the most enriching experiences of cultural action abroad is to visit the various sites that outline the contemporary art circuit of the city of destination. In this case, cultural passengers had the chance to attend the Rubell Family Collection, one of the 10 largest private collections in the world. On this occasion, during the recent election of President Obama, the collection was organized according to African American artists who are part of it. I had never seen so much black artist together. Interestingly, Basquiats certainly went unnoticed. Many work-show acquired by affirmative action policies (Still on the rise in USA) and celebration of the obvious. However, Mark Cotzee-old director of the library, has done a phenomenal job. Today he is leading the cultural foundation of the Puma sports brand in South Africa, but remains connected to the Rubell. Miami never leaves ...

Soft Cervix Right Before Menstruation

A PURPOSE OF LARSSON (1): WHAT IT LOOKS LIKE A BEST SELLER AT A HAMBURGER? EDITORS MEETING

Summer came and go like crazy riding booksellers windows and managed to sell a knife the last book in the trilogy of Larsson, talisman to which the sector has given the magical powers that lead us out of Book now assumed crisis. Booksellers want to cash as, dealers expect such million-selling curb the tsunami of the return (of the "other" books, of course), and "other" publishers are torn between submitting its next plan to sell or engaging editorial coarse linen, because I do not know what to do with the bands of unsold books. The

blame for everything, according to some, is the homogenization of demand, ie best-sellers, who are eroding the market, generating negative anomalies pandemic reading for the entire sector. But what is a best seller? Answer to question Mexican writer and editor Roberto Pliego in the latest issue of the journal Textures:
  1. Best seller: a term coined by Harold Bell Wright in 1902, which he defined as "comfort food for people Simple. "
  2. Long before there was talk of the book industry or mass society, the best seller was already there: The Green Mountain Boys (1839), Daniel P. Thompson reached 50 reprints twenty years Uncle Tom's Cabin (1852), by Harriet B. Stowe, sold 300 thousand copies in one year.
  3. The best seller is written not to literature but to ring the cash register.
  4. The best seller is the book that sells as many copies as soon as possible: Quixote, the Bible or Hundred Years of Solitude are best sellers.
  5. The best seller is a product is the sign of the speed and vaccine is rereading.
  6. Just outside the bestselling reader a library ... or a bookstore.
  7. The best seller is alien to literary criticism or literary history: not precise analysis, only seeks immediate experiences.
  8. Al bestseller benefits you free price and leeway in intellectual property and copyrights.
  9. The best-selling author pays no regard to literature, but the commercial director of the publisher.
few days ago one of our classes in the Edit Master University of Salamanca , in partnership with Santillana, the students we interviewed about the almost inevitable question of compulsory sale of books from Larsson, the result of the subsequent discussion the following question arose: Why bestsellers and bestseller large fall in most cases, statistically speaking, in two or three large publishing groups? We place the following working hypotheses that could explain this phenomenon:
  1. editorial talent management: to have a major economic power the profile of big publishers hire editors 'smell' of literature.
  2. are publishing with a strong commercial: they have a cultural bias-apostles.
  3. These companies do not have editors but " coolhunters '(trend hunters) who are literate society emerging trends in each country.
  4. The economic power of the editorial-or group-determines access to manuscripts and authors of caches very high. This could explain a Follet, a Le Carré or Grisham, but could not explain Dan Brown, a John Boyne, the first Harry Potter or the same Larsson.
  5. are companies with capacity to develop a coherent and consistent marketing, with a cross brace from other parts of the media conglomerate.

What do you think? Should any of these causal factors? Do not be a mix of various hypotheses? , or a chance in the theory of catastrophes? The pandemic of the bestseller "favor the fixed price drop?

ended with a quote from Roberto Pliego: In what looks like a bestseller to a hamburger? In that one and another are made from ingredients unreliable and taste better when they are offered at bargain prices.

Soft Cervix Right Before Menstruation

A PURPOSE OF LARSSON (1): WHAT IT LOOKS LIKE A BEST SELLER AT A HAMBURGER? EDITORS MEETING

Summer came and go like crazy riding booksellers windows and managed to sell a knife the last book in the trilogy of Larsson, talisman to which the sector has given the magical powers that lead us out of Book now assumed crisis. Booksellers want to cash as, dealers expect such million-selling curb the tsunami of the return (of the "other" books, of course), and "other" publishers are torn between submitting its next plan to sell or engaging editorial coarse linen, because I do not know what to do with the bands of unsold books. The

blame for everything, according to some, is the homogenization of demand, ie best-sellers, who are eroding the market, generating negative anomalies pandemic reading for the entire sector. But what is a best seller? Answer to question Mexican writer and editor Roberto Pliego in the latest issue of the journal Textures:
  1. Best seller: a term coined by Harold Bell Wright in 1902, which he defined as "comfort food for people Simple. "
  2. Long before there was talk of the book industry or mass society, the best seller was already there: The Green Mountain Boys (1839), Daniel P. Thompson reached 50 reprints twenty years Uncle Tom's Cabin (1852), by Harriet B. Stowe, sold 300 thousand copies in one year.
  3. The best seller is written not to literature but to ring the cash register.
  4. The best seller is the book that sells as many copies as soon as possible: Quixote, the Bible or Hundred Years of Solitude are best sellers.
  5. The best seller is a product is the sign of the speed and vaccine is rereading.
  6. Just outside the bestselling reader a library ... or a bookstore.
  7. The best seller is alien to literary criticism or literary history: not precise analysis, only seeks immediate experiences.
  8. Al bestseller benefits you free price and leeway in intellectual property and copyrights.
  9. The best-selling author pays no regard to literature, but the commercial director of the publisher.
few days ago one of our classes in the Edit Master University of Salamanca , in partnership with Santillana, the students we interviewed about the almost inevitable question of compulsory sale of books from Larsson, the result of the subsequent discussion the following question arose: Why bestsellers and bestseller large fall in most cases, statistically speaking, in two or three large publishing groups? We place the following working hypotheses that could explain this phenomenon:
  1. editorial talent management: to have a major economic power the profile of big publishers hire editors 'smell' of literature.
  2. are publishing with a strong commercial: they have a cultural bias-apostles.
  3. These companies do not have editors but " coolhunters '(trend hunters) who are literate society emerging trends in each country.
  4. The economic power of the editorial-or group-determines access to manuscripts and authors of caches very high. This could explain a Follet, a Le Carré or Grisham, but could not explain Dan Brown, a John Boyne, the first Harry Potter or the same Larsson.
  5. are companies with capacity to develop a coherent and consistent marketing, with a cross brace from other parts of the media conglomerate.

What do you think? Should any of these causal factors? Do not be a mix of various hypotheses? , or a chance in the theory of catastrophes? The pandemic of the bestseller "favor the fixed price drop?

ended with a quote from Roberto Pliego: In what looks like a bestseller to a hamburger? In that one and another are made from ingredients unreliable and taste better when they are offered at bargain prices.

Wednesday, July 15, 2009

Dynorooz Bowling Shoes.com

SANTANDER: IN SEARCH OF THE DIGITAL FUTURE BATTLES LOST AND POSITIONING

Just a few days ago we were in Santander, participating as "students" (in other words, paying) in Editors Meeting UIMP promoted by the FGEE , that this call had no other theme than to celebrate the XXIV previous encounters. The speakers said the organization would be specifically some of the directors during the previous editions, so the consistency and soundness of this meeting, apart from the celebration, has been very difficult to achieve. The thread has been, however, earned an honorary Pancho held unanimously by all present.


Although the match is always pleasant colleagues and friends in a beautiful setting "such as Palacio de la Magdalena after the days has been a life full of melancholy tone and insipidness due to low specific gravity in general have had a few sessions devoted to taking stock (poor) and to look ahead (few) for a sector, and publishing the book, needed to cries of "new life" as the FGEE President himself said in closing session.


do not claim a detailed account of the sessions. Of all the papers, some of them the result of improvisation, some brilliant (as Jesus Bader), the one that caught our attention, not only because it was pride, but because it provided a flawless documentation and background themes for reflection, was that of Ms. Rosalina Diaz, CEO of Wolters Kluwer Spain. Their paper, in the round table intended for issue of new technologies and intellectual property, headed by Rafael Martínez Ales, and senior Julian Viñuales and José Antonio Millán as co-presenters (pictured), had precisely the title "The new publishing technologies and their impact on intellectual property."


Rosalina Diaz, in an illustrious period of reflection on the future facing the world of books, said the five trends that are transforming the traditional book business:
  1. Technological innovation: with Paulato a dizzying and improvement of ebooks, with increased search capabilities of major search engines, and a decrease in the cost of POD.


  2. The customization: offering the possibility of acquiring content collected or chapters, customizing compilations with your own content and customized covers, opening new market opportunities, particularly academia.


  3. shredded Content consumption: promoting the sale of individual chapters, sections or items, short-term subscriptions, or free offer the entire contents of a book in digital format and sell the same content in additional formats.


  4. Commitment / Collaboration: promoting the process of creating and editing.


  5. enrichment / expansion, we are seeing a meat processing plant of the object "book", which is experienced as material losses for rich content.
As an illustration, Rolasina Diaz said a number of examples for each of these trends, new business lines that have emerged in the shadow of new technologies and new consumer habits:


  1. Customization: platforms like of McGraw-Hill Primis, Falt World Knowledge or MijnWebboek.be . The customization is that Users can be done as a book to read on screen, with the possibility of desktop publishing on paper.


  2. shredded Content: platforms such as Taylor & Francis eBookstore , SpringerLink , Cengage iChapters , Chegg or Bookswin . The user can buy chapters ueltos or fragments, or print the paper book with huge discounts.


  3. Collaboration: platforms such as Safari , West Law School Exchange , Connexions, Merlot where active Board Index, as prosumer, in the creation and subsequent editing of content.


  4. Enrichment platforms such as ImageCONSULT , thevisualMD , MyMathLab or Aplio , where the user has text and images enriches for consultation, study and learning on line.

New technologies applied to the book sector which are transcending borders and legal materials object "book" in which the sector is still corseted. Are the same limitations, lack of vision, do one of the speakers at Santander said that Wikipedia is just one of the online encyclopedias available, with the difference that it acts as a Robin Hood who steals from the editors to give readers, if Wikipedia is anything but an online encyclopedia to use, but a knowledge community that bases its rationale in the proactive collaboration of users.



Comments like this make clear that some of our elders are not understanding the emergence of a new paradigm that will affect profoundly serious and every day of the actors of the book, from authors to booksellers, inevitably from a brutal transformation of the distribution, and, of course, a redesign of the business channels and rationale of the editors. Not to mention the impact on reading habits and types. This is not to be fascinated by gadgets and new technologies. We are not witnessing a technological change but cultural change that will have economic consequences.

futures editing pass, therefore, to be opened to new possibilities with an entrepreneurial spirit, without, of course, to continue doing things right on paper. In that vein, interventions such as Javier Pradera surprised by the perplexity and amazement that was before, and not so recent entry into the market of many small and independent publishers. The answer was given by Jorge Herralde, which our ancestors was the most successful not only to praise the excellent work that these independent publishers are doing (in Spain and Latin America), with their care catalogs and paper editions, but to give a touch of attention to the audience before the arrival of "new paradigm." The wiki-editor is here.

hope that in future editions, the editors of Santander Meetings make a self-criticism, positive, and give an opportunity for new talents in editing, that those "new winds" revitalize the debate and reflection, which for lack of ideas (no matter of age, but speech-generating capacity) is waning and doomed the industry Booby the insipidness and melancholy.

Dynorooz Bowling Shoes.com

SANTANDER: IN SEARCH OF THE DIGITAL FUTURE BATTLES LOST AND POSITIONING

Just a few days ago we were in Santander, participating as "students" (in other words, paying) in Editors Meeting UIMP promoted by the FGEE , that this call had no other theme than to celebrate the XXIV previous encounters. The speakers said the organization would be specifically some of the directors during the previous editions, so the consistency and soundness of this meeting, apart from the celebration, has been very difficult to achieve. The thread has been, however, earned an honorary Pancho held unanimously by all present.


Although the match is always pleasant colleagues and friends in a beautiful setting "such as Palacio de la Magdalena after the days has been a life full of melancholy tone and insipidness due to low specific gravity in general have had a few sessions devoted to taking stock (poor) and to look ahead (few) for a sector, and publishing the book, needed to cries of "new life" as the FGEE President himself said in closing session.


do not claim a detailed account of the sessions. Of all the papers, some of them the result of improvisation, some brilliant (as Jesus Bader), the one that caught our attention, not only because it was pride, but because it provided a flawless documentation and background themes for reflection, was that of Ms. Rosalina Diaz, CEO of Wolters Kluwer Spain. Their paper, in the round table intended for issue of new technologies and intellectual property, headed by Rafael Martínez Ales, and senior Julian Viñuales and José Antonio Millán as co-presenters (pictured), had precisely the title "The new publishing technologies and their impact on intellectual property."


Rosalina Diaz, in an illustrious period of reflection on the future facing the world of books, said the five trends that are transforming the traditional book business:
  1. Technological innovation: with Paulato a dizzying and improvement of ebooks, with increased search capabilities of major search engines, and a decrease in the cost of POD.


  2. The customization: offering the possibility of acquiring content collected or chapters, customizing compilations with your own content and customized covers, opening new market opportunities, particularly academia.


  3. shredded Content consumption: promoting the sale of individual chapters, sections or items, short-term subscriptions, or free offer the entire contents of a book in digital format and sell the same content in additional formats.


  4. Commitment / Collaboration: promoting the process of creating and editing.


  5. enrichment / expansion, we are seeing a meat processing plant of the object "book", which is experienced as material losses for rich content.
As an illustration, Rolasina Diaz said a number of examples for each of these trends, new business lines that have emerged in the shadow of new technologies and new consumer habits:


  1. Customization: platforms like of McGraw-Hill Primis, Falt World Knowledge or MijnWebboek.be . The customization is that Users can be done as a book to read on screen, with the possibility of desktop publishing on paper.


  2. shredded Content: platforms such as Taylor & Francis eBookstore , SpringerLink , Cengage iChapters , Chegg or Bookswin . The user can buy chapters ueltos or fragments, or print the paper book with huge discounts.


  3. Collaboration: platforms such as Safari , West Law School Exchange , Connexions, Merlot where active Board Index, as prosumer, in the creation and subsequent editing of content.


  4. Enrichment platforms such as ImageCONSULT , thevisualMD , MyMathLab or Aplio , where the user has text and images enriches for consultation, study and learning on line.

New technologies applied to the book sector which are transcending borders and legal materials object "book" in which the sector is still corseted. Are the same limitations, lack of vision, do one of the speakers at Santander said that Wikipedia is just one of the online encyclopedias available, with the difference that it acts as a Robin Hood who steals from the editors to give readers, if Wikipedia is anything but an online encyclopedia to use, but a knowledge community that bases its rationale in the proactive collaboration of users.



Comments like this make clear that some of our elders are not understanding the emergence of a new paradigm that will affect profoundly serious and every day of the actors of the book, from authors to booksellers, inevitably from a brutal transformation of the distribution, and, of course, a redesign of the business channels and rationale of the editors. Not to mention the impact on reading habits and types. This is not to be fascinated by gadgets and new technologies. We are not witnessing a technological change but cultural change that will have economic consequences.

futures editing pass, therefore, to be opened to new possibilities with an entrepreneurial spirit, without, of course, to continue doing things right on paper. In that vein, interventions such as Javier Pradera surprised by the perplexity and amazement that was before, and not so recent entry into the market of many small and independent publishers. The answer was given by Jorge Herralde, which our ancestors was the most successful not only to praise the excellent work that these independent publishers are doing (in Spain and Latin America), with their care catalogs and paper editions, but to give a touch of attention to the audience before the arrival of "new paradigm." The wiki-editor is here.

hope that in future editions, the editors of Santander Meetings make a self-criticism, positive, and give an opportunity for new talents in editing, that those "new winds" revitalize the debate and reflection, which for lack of ideas (no matter of age, but speech-generating capacity) is waning and doomed the industry Booby the insipidness and melancholy.

Monday, July 13, 2009

How To Write A Letter To The Community



The battle has begun: as Kurosawa and masterfully portrayed in his film Ran (1985), the Ichimonji clan is at war and the heirs of the great Hidetora arranged in battle formation to start.

The agreement Santillana-Random- Metro with rights agencies to provide a platform for the purchase of digital rights is a story that has trimmed concern for independent publishing. When large agree not to become an NGO to identify and mark but playing to an emerging market. Here are some of the statements that are poured into the press release, and following the same reflections that we considered:


1. 'Market through bookstores by discharge codes. " If the process involves having to physically visit a bookstore to buy a card with which to turn, and from home, you download the ebook, it will end in failure. Tissue protection may involve load libraries are not transaction costs to the customer. Rather, we must think about starting a macroplataforma content that links to all libraries that wish, so that the customer can buy at your library through a common interface that connects the library with the macroplataforma, all without moving home. On the other hand, we must begin to wonder what value-added process will make the independent bookstore (as opposed to large supermarkets and chain bookstores) when marketing ebooks for download and payment by credit card or through any online payment . The moving outside a chain link must be based on the concept of "adding value", but do not forget that it does not add value added losses. We fully agree with the protection of libraries, but it seems essential to confirm what will add value to the process: digital marketing intensive depending on the specialties of each library?


2. "We will not pass over the editors. Be given the rights to publishers who already have on paper. " The smell tells us that this is a statement of intent to the gallery, and in a few months we will see a digital rights have either reached. No There's nothing surprising: as in the analog world, digital rights may be, in many cases, divided in terms of format, geographic areas, language, etc. This is no trivial issue. But why the authors are going to leave the digital rights in the hands of the agencies? Why not raise market them directly? The Network has facilitated everything from author to reader without intermediaries or exclusivity. This possibility is not science fiction. If the author-creator of content, expands its range from 10% today to a range of between 25% and 40%, will be in exchange for a strong decline in margins in other links value chain.


3. "Business very tight margins." The digital business is a business operating efficiency, with a brutal drop in prices down, particularly because the transaction costs tend to zero. The market will determine the thresholds and price brackets to the final consumer is considered acceptable and are willing to pay, so you will have to see what value it adds each link in the chain. Strong business and operational efficiency given that the margin should be sharing redesign, there will be very hard process of disintermediation. But, being the editor, "bank transfer in return for what?


4. "New players." The situation lends itself to the entry of new players, although, as Michael Porter would say, the business is unattractive in terms of margins. Be incorporated essentially online platforms with very low cost structures, a high operating efficiency and a large development to online marketing to groups and communities hypersegmented.

5. "Right now we have what can be conceptualized as an emerging market with a very low actual demand, without offering some added value." Jesús Badenes reason leads to point out how they are behaving Overseas, where major investments have been made but which is not a reasonable return. Seems sensible and cautious tempting clothes before going to invest huge amounts of money without certainty of reasonable return.


6. The possibilities of disintermediation not imply the cessation of the functions. It is important to conceptualize this issue. Numerous presentations of new digital gurus we have attended where you throw a Slide disintermediation opportunities with the new digital value chain poses. Are actually many different options that can make certain links may be removed. But this does not mean the disappearance of the functions: is possible that an author can sell their creations directly to the reader content, but then he will have to perform the duties of publisher, distributor and marketing director. Obviously, the shift value will move forward in the chain, being the crucial link in marketing. The distribution-per-download, will be a comodity. The decisive point of the value lies in the pull strategy to the end customer.


We believe that in the absence of absolute certainty in the digital issue, we will see many initiatives in the coming months, as a experiments and trials. For now, large groups begin to lead and define competitive rules. But what independent publishers? It imposes a short-term brainstorming sessions indepediente publishing on these topics, to design and develop a line of airy position.

In the absence of strategy, every direction looks good, even doing nothing until you see things more clearly may seem to some the smartest choice, but this inertia keeps MS hide fear and sentenced to a paradigm change .

How To Write A Letter To The Community



The battle has begun: as Kurosawa and masterfully portrayed in his film Ran (1985), the Ichimonji clan is at war and the heirs of the great Hidetora arranged in battle formation to start.

The agreement Santillana-Random- Metro with rights agencies to provide a platform for the purchase of digital rights is a story that has trimmed concern for independent publishing. When large agree not to become an NGO to identify and mark but playing to an emerging market. Here are some of the statements that are poured into the press release, and following the same reflections that we considered:


1. 'Market through bookstores by discharge codes. " If the process involves having to physically visit a bookstore to buy a card with which to turn, and from home, you download the ebook, it will end in failure. Tissue protection may involve load libraries are not transaction costs to the customer. Rather, we must think about starting a macroplataforma content that links to all libraries that wish, so that the customer can buy at your library through a common interface that connects the library with the macroplataforma, all without moving home. On the other hand, we must begin to wonder what value-added process will make the independent bookstore (as opposed to large supermarkets and chain bookstores) when marketing ebooks for download and payment by credit card or through any online payment . The moving outside a chain link must be based on the concept of "adding value", but do not forget that it does not add value added losses. We fully agree with the protection of libraries, but it seems essential to confirm what will add value to the process: digital marketing intensive depending on the specialties of each library?


2. "We will not pass over the editors. Be given the rights to publishers who already have on paper. " The smell tells us that this is a statement of intent to the gallery, and in a few months we will see a digital rights have either reached. No There's nothing surprising: as in the analog world, digital rights may be, in many cases, divided in terms of format, geographic areas, language, etc. This is no trivial issue. But why the authors are going to leave the digital rights in the hands of the agencies? Why not raise market them directly? The Network has facilitated everything from author to reader without intermediaries or exclusivity. This possibility is not science fiction. If the author-creator of content, expands its range from 10% today to a range of between 25% and 40%, will be in exchange for a strong decline in margins in other links value chain.


3. "Business very tight margins." The digital business is a business operating efficiency, with a brutal drop in prices down, particularly because the transaction costs tend to zero. The market will determine the thresholds and price brackets to the final consumer is considered acceptable and are willing to pay, so you will have to see what value it adds each link in the chain. Strong business and operational efficiency given that the margin should be sharing redesign, there will be very hard process of disintermediation. But, being the editor, "bank transfer in return for what?


4. "New players." The situation lends itself to the entry of new players, although, as Michael Porter would say, the business is unattractive in terms of margins. Be incorporated essentially online platforms with very low cost structures, a high operating efficiency and a large development to online marketing to groups and communities hypersegmented.

5. "Right now we have what can be conceptualized as an emerging market with a very low actual demand, without offering some added value." Jesús Badenes reason leads to point out how they are behaving Overseas, where major investments have been made but which is not a reasonable return. Seems sensible and cautious tempting clothes before going to invest huge amounts of money without certainty of reasonable return.


6. The possibilities of disintermediation not imply the cessation of the functions. It is important to conceptualize this issue. Numerous presentations of new digital gurus we have attended where you throw a Slide disintermediation opportunities with the new digital value chain poses. Are actually many different options that can make certain links may be removed. But this does not mean the disappearance of the functions: is possible that an author can sell their creations directly to the reader content, but then he will have to perform the duties of publisher, distributor and marketing director. Obviously, the shift value will move forward in the chain, being the crucial link in marketing. The distribution-per-download, will be a comodity. The decisive point of the value lies in the pull strategy to the end customer.


We believe that in the absence of absolute certainty in the digital issue, we will see many initiatives in the coming months, as a experiments and trials. For now, large groups begin to lead and define competitive rules. But what independent publishers? It imposes a short-term brainstorming sessions indepediente publishing on these topics, to design and develop a line of airy position.

In the absence of strategy, every direction looks good, even doing nothing until you see things more clearly may seem to some the smartest choice, but this inertia keeps MS hide fear and sentenced to a paradigm change .