Dynorooz Bowling Shoes.com

SANTANDER: IN SEARCH OF THE DIGITAL FUTURE BATTLES LOST AND POSITIONING

Just a few days ago we were in Santander, participating as "students" (in other words, paying) in Editors Meeting UIMP promoted by the FGEE , that this call had no other theme than to celebrate the XXIV previous encounters. The speakers said the organization would be specifically some of the directors during the previous editions, so the consistency and soundness of this meeting, apart from the celebration, has been very difficult to achieve. The thread has been, however, earned an honorary Pancho held unanimously by all present.

Although the match is always pleasant colleagues and friends in a beautiful setting "such as Palacio de la Magdalena after the days has been a life full of melancholy tone and insipidness due to low specific gravity in general have had a few sessions devoted to taking stock (poor) and to look ahead (few) for a sector, and publishing the book, needed to cries of "new life" as the FGEE President himself said in closing session.

do not claim a detailed account of the sessions. Of all the papers, some of them the result of improvisation, some brilliant (as Jesus Bader), the one that caught our attention, not only because it was pride, but because it provided a flawless documentation and background themes for reflection, was that of Ms. Rosalina Diaz, CEO of Wolters Kluwer Spain. Their paper, in the round table intended for issue of new technologies and intellectual property, headed by Rafael Martínez Ales, and senior Julian Viñuales and José Antonio Millán as co-presenters (pictured), had precisely the title "The new publishing technologies and their impact on intellectual property."

Rosalina Diaz, in an illustrious period of reflection on the future facing the world of books, said the five trends that are transforming the traditional book business:

1. Technological innovation: with Paulato a dizzying and improvement of ebooks, with increased search capabilities of major search engines, and a decrease in the cost of POD.



2. The customization: offering the possibility of acquiring content collected or chapters, customizing compilations with your own content and customized covers, opening new market opportunities, particularly academia.



3. shredded Content consumption: promoting the sale of individual chapters, sections or items, short-term subscriptions, or free offer the entire contents of a book in digital format and sell the same content in additional formats.



4. Commitment / Collaboration: promoting the process of creating and editing.



5. enrichment / expansion, we are seeing a meat processing plant of the object "book", which is experienced as material losses for rich content.

As an illustration, Rolasina Diaz said a number of examples for each of these trends, new business lines that have emerged in the shadow of new technologies and new consumer habits:

1. Customization: platforms like of McGraw-Hill Primis, Falt World Knowledge or MijnWebboek.be . The customization is that Users can be done as a book to read on screen, with the possibility of desktop publishing on paper.



2. shredded Content: platforms such as Taylor & Francis eBookstore , SpringerLink , Cengage iChapters , Chegg or Bookswin . The user can buy chapters ueltos or fragments, or print the paper book with huge discounts.



3. Collaboration: platforms such as Safari , West Law School Exchange , Connexions, Merlot where active Board Index, as prosumer, in the creation and subsequent editing of content.



4. Enrichment platforms such as ImageCONSULT , thevisualMD , MyMathLab or Aplio , where the user has text and images enriches for consultation, study and learning on line.

New technologies applied to the book sector which are transcending borders and legal materials object "book" in which the sector is still corseted. Are the same limitations, lack of vision, do one of the speakers at Santander said that Wikipedia is just one of the online encyclopedias available, with the difference that it acts as a Robin Hood who steals from the editors to give readers, if Wikipedia is anything but an online encyclopedia to use, but a knowledge community that bases its rationale in the proactive collaboration of users.

Comments like this make clear that some of our elders are not understanding the emergence of a new paradigm that will affect profoundly serious and every day of the actors of the book, from authors to booksellers, inevitably from a brutal transformation of the distribution, and, of course, a redesign of the business channels and rationale of the editors. Not to mention the impact on reading habits and types. This is not to be fascinated by gadgets and new technologies. We are not witnessing a technological change but cultural change that will have economic consequences.

futures editing pass, therefore, to be opened to new possibilities with an entrepreneurial spirit, without, of course, to continue doing things right on paper. In that vein, interventions such as Javier Pradera surprised by the perplexity and amazement that was before, and not so recent entry into the market of many small and independent publishers. The answer was given by Jorge Herralde, which our ancestors was the most successful not only to praise the excellent work that these independent publishers are doing (in Spain and Latin America), with their care catalogs and paper editions, but to give a touch of attention to the audience before the arrival of "new paradigm." The wiki-editor is here.

hope that in future editions, the editors of Santander Meetings make a self-criticism, positive, and give an opportunity for new talents in editing, that those "new winds" revitalize the debate and reflection, which for lack of ideas (no matter of age, but speech-generating capacity) is waning and doomed the industry Booby the insipidness and melancholy.