We just three fair days, and although it seems premature to predict results, we dare to diagnose the LWF has "high blood pressure." Shuffle here some conjectures and hypothesis after the pulse, obviously after having talked, at length, with many publishers and booksellers in the typical "bareto 'Fair (by the way, prices go, lemon granita 3 euros, 2 reeds , 40 ... so they say that the deflated prices): 1. The LWF is a huge cash register: publishers, distributors and booksellers these days show an excessive desire-and legitimate-to sell, but in this show are missing more and better organized cultural activities.
2. The first data from three days of work, pointing Similar to sales, or something slightly lower than last year.
3. It is noted that the public chooses books in lower price ranges to 20-25 euros, and often buy a single book. The percentage of people that buy 2 or 3 books in the same house is much lower than last year.
4. The average purchase per customer and operation will be lower than last year. People count the pennies in his pocket that before deciding to buy.
5. Maintain a turnover similar to last year require public traffic to the fair is higher.
Lacking LWF and other powerful sponsors, who injected liquidity into the advertising budget, the only thing that seems to cause traffic visitor / buyer is the tremendous noise that the media itself has generated FLM inclusion of e-book on this issue. Do not forget, however, that the public address book (if you know what it is) or you will not you come, and also no longer is a key issue for publishers and booksellers.
This does not mean that both (booksellers and publishers) should not go position on the matter, and that would have been an opportunity to sign on to both the LWF responsible if they led the assembly of a facility to collect, for example, a sample of new media, at least a curiosity, and organizers had to encourage reading of books, paper-a call for public reading, on a pedagogical holiday. But then, here's all business, just business. And divide, booksellers and publishers, it is difficult to imagine and do things together that flow back to the fair to keep it as a cultural event of international fame.
Like years ago this same fair had a tent devoted to electronic products, we believe that in future years to pay close attention to new media, but this year there is no demand or market pressure. Another issue is that there are media groups, consulting firms, and other gurus of various idiosyncrasies interested in generating expectations and break into the market intensively. But make no mistake, as the minimum necessary conditions exist and this smacks of business, the fair would not be insensitive to the issue.
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