The Madrid Book Fair 2009 has finished and we have to get thinking about the next edition, 69. What remains unclear at this time is that the gloomy expectations with which they started were not confirmed, in fact, the Fair has maintained a relatively good sales pitch and very similar to last year. You can confirm openly, according to data provided by the organization, the sales increase has been in a range between 8% and 10% so it can be said that the balance is definitely positive. That means an independent publisher booth or a small city that has billed revenues last year between 10,000 and 40,000 euros, this year has charged 2,000 euros more in the first case, $ 4,000 more in the second. The same can be applied in the case of libraries, they have gone by and as strong and firms' tendency shadow "I have helped you. Close
positive, but statistics can not make us forget a few things. The first and foremost, from January to June the libraries have been and are empty, with very marked declines in sales and serious, with a slowdown in business very serious and worrying, and generating a return rather than volume constant (dealers can not anymore and have begun to implement drastic solutions.)
Second, the tone of the Feria de Madrid just a palliative to the problem, for some publishers and libraries in Madrid, but certainly not a solution in itself. Once the fair is more than reasonable to think of a return to the slowdown in business activity in the sector. We see no reason to expect a turnaround in the short term. Despite the massive influx Retreat, keep in mind that a high percentage of buyers only very occasionally visit bookstores, or even visit them. In this sense, questions about the business of libraries and publishers are back in the air.
One issue that seems fundamental to time to reflect on the Fair is from the highly commercial nature: "Ours is a fair sale, pure and simple," has held its director on several occasions . The Fair is a huge cash register sales of books, obviously with the approval tacit and unanimous booksellers and publishers.
however, is missing from our point of view, a larger cultural approaches and rigor. The model of the Feria de Madrid begins to age and needs to be redesigned, so it is essential that an organizing committee to bring together more sensitivities and points of view, beyond some "adjustments" in the regulations. It is obvious that the "diversity" editorial is supported by the presence of independent publishers with full background, so you have to make every effort to ensure that in future years the fair has more active involvement of editors. No However, avoiding unnecessary confrontation, it will take more mood and temper by all.
regard to propose suggestions for improvement:
• A plural commission to address an approach to cultural activity fair where a close pass along or at the level of business, apparently assured so far. To cash is fine, but the Fair is urgently needed to add value to your visitors, otherwise it will come.
• There are to rethink the schedule during the weekends, if it makes sense to open on Saturdays and holidays at 5 pm (which is neither Felix the Cat), and closes at 9 pm (when people are very for the work).
• There are to study the possibility of providing some ecological cooling system to the Fair, for the days of hot sun, which can range from the canvas such as "Corpus" to the sprinklers used in the Expo in Seville.
· It would be appropriate to address a profound revitalization of the Fair, so as to generate a significant increase in traffic to the circuit. The incorporation of certain recreational activities more help for that purpose.
· You might consider making a special day on Friday with a night time (it would open afternoon at a more advanced), with an evening session of music and books inside the park, taking advantage of nice weather to create a festive atmosphere to invite the public to stay, featuring booths open until midnight.
In short, the Fair has been good and we should be glad for it, but we must rethink what we want in the future Fair. Everything can be improved if we act we will.
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