all have our eyes on the 68 th edition of the FLM , waiting, expectantly, some results or depart permanently, according to some, the specter of crisis, or confirm, as the most, the accumulated errors of a paradigm EXTINGUISHING almost. Both sides, meanwhile, we turn to the pocket: the wallet, most of them, to tell again how much can we really spend this year at the fair, the other, sales of paperback books, thanks to which, as a guru, " Fair dodge the crisis."
Salamanca not only have stated flatly exorcists virtues of the crisis by the paperback book. The booksellers of Madrid, and in particular its President, Pilar Gallego, on the occasion of the inauguration of the LWF last May 29, held that "seems to be selling plus paperback.
Some have rightly deduced that interest in the pocket book but the grip does not respond to the English pocket is being submitted by the crisis, and advance on the basis that " interest saver "will make the pocket book, not the digital book in the true portagonista the Madrid Book Fair.
Updates and things we want to share with you the following reflection :
"For most trivial, everyday scene it is worth analyzing in detail, since it is the key industry paperback. Neither the producer nor the critic can make abstraction of it. The first thing you notice is that the pedestrian is completely mobile with only the [display] full of books. Its only counterpart is the shining mechanism.
"The bookseller was removed and the library has acquired the appearance of a self-service . Advise the client, talking to him, make available the experience and responsibility, everything that had given much intellectual prestige the office of librarian, has lost its raison d'etre.
"also has become less important the provision of choice, the selection of books including the multitude of literary and intellectual productions, things that before each library gave a peculiar physiognomy. This screening can now be borne by the producer, and the bookseller has been forced to become simple buying and selling of entire series, prefabricated.
"Their mission is similar to that of an owner of a cinema, bound by a contract, often for the sheer convenience, please purchase" lots "and often" blind ". This trend is most visible in specialist bookshops in paperback that have opened in major cities in them the role of the bookseller is reduced to a cashier.
"These stores are, in fact, supermarkets literature, without changing the staff, can be converted at any time in grocery stores or ties in accordance with the principle of" help yourself "...
So far the appointment of a text that we found very revealing of the situation we are living in Spain in recent months. The exaltation of the paperback by publishers and booksellers as the final talisman that will save us, to one another, the plague of the crisis, is revealed as a double-edged sword, a headlong rush that irresponsibly, has not valued the ultimate consequences their demagogic argument, such as to bookstores as we know them.
But we are accustomed to the book sector in Spain improvise, rather than reflect, and shoot, instead of planning. The curious thing is that the text quoted above, whose author is none other than Hans Magnus Enzensberger , belongs to his book details, published in Germany in 1962 and published in Spain in 1969 as number 1 in the series "Arguments" from Anagram. Do not know who was more prescient: if the German writer, editor or English, Jorge Herralde .
It's not that the paperback will make us poor, will not be the case, is that with so much demagoguery and improvisation, we are loading the sector, gentlemen. And by the way, bookstores. Indeed, the vending machine pocket books ( Vending Books), with its slogan hilarious ("feed your mind") is a English invention, which in its early months and generated sales of € 85,000. Of course, your offer is more than evident: puritito best-seller. 
0 comments:
Post a Comment