A (Y 3): SALE OF ZAFONAZOS
During the last few days we visited many libraries, and we have found that books
Larsson are ordered and purchased with anxiety for many people, nobody wants to be without the third party-not already read the first two volumes of the trilogy, "or has been decided by incarle end to the tooth, "at least the First, to remove the itch of curiosity that has led to this social phenomenon.
Because we are at this, just as were the pandemics of viruses Potterian Zafón-2 and 5-7. But the amazing thing (did you still for anyone?) Is that bookstores are pretty empty, are empty, readers, customers and if we at this rate of return ... books.
In any case, booksellers we insist that the appearance of the third volume of Millennium
has reactivated a little less traffic to the libraries. Indeed, a few days ago we read how it has decreased the flow rate to shopping - Experian footfall
Index - in Spain. The report measures the flow to the mall, and throws in Spain a significant fact: the decline in May by 5.2% compared with May 2008. The report also deteriorates the cumulative index is now at -1.7%, compared APSAD -0.9% of April.
seems that what is worrying is not the fall, but the report shows changes in the seasonality of the sector, because traditionally in May was a month alzista in affluence. In fact, the last week of May led to a decrease of 11.5% over the same week last year.
We thought the thread emerges from these data. There are chains of bookstores that have chosen to grow in these settling and shopping mall, rather than in urban population centers. These branches of the chains sell little or nothing from Monday to Thursday, beginning a recovery from Friday, to focus the bulk of its sales on weekends and holidays. How will these libraries now? "Les is saving Larsson's books? What percentage margin of return over the previous year are generating a rush these outlets shouting "more wood"?
Indeed, we hear of another avalanche of refunds, synonymous with a crisis situation rather than worrying. According to traditional customs and practices put forward in this sector, during April, May and June sales were strong, and returns in June and July were controlled. The problem is that returns have not dropped their pace, perhaps increased since noviembree past. This starts to sound not anomaly, but a structural change.
still analyzing such things as "uses and customs" and, of course, understand nothing, because instead of watching what happens out there, still staring at the navel. Do not have to start in the book industry to speak of "cycles of consumption"? From San Jordi and Book Fairs has saved people ("do something) to eat on vacation, and around, inevitably, start saving for Christmas to consume. Consumer habits are changing about the book, and it looks like phenomena as Millennium recur more frequently, so that the sector is going to have to readjust to sell zafonazos to sell something at least.
Given this economy crisis, other sectors know how to react by injecting waist to the price band. When will be inevitable to fixed price for the book? How soon will inevitably the possibility of sales of the book? In all sectors of the modern consumer rebates and promotions encourage demand and reduce inventories. Here, with prices not to raise us up, even if the consumer claims to other things.
Read, read to Larsson. And also remember Tolstoy, Dostoevsky, Thomas Mann, Joseph Roth, Stefan Zweig, and Pérez Galdós, Valle-Inclán, Unamuno, Baroja, Lorca, Vila-Matas, Perez Reverte. Above all, read what they please.