For anyone interested in the issue of reader-ebooks-apparatus is clear that currently reside on the market, or are about to appear, a set of devices with similar features, but have failed to turning a curve that allows them to have a significant market share, so that still fails to impose a pileup on the other (for now). Let's see: iLiad, Papyre , Sony Reader, Cybook , Hanlin, jetBook , iRex , TXTR , Fujitsu or Kindle. Beyond polemics and demagoguery, and beyond the speeches (apocalyptic or integrated) to booksellers, distributors and publishers, who are still not very reflective and substantially opaque (in ignorance) to the digital environment, here we are essentially talking about " consumer electronics. " Pottery that responds to a cultural universe away from the logic in that (yet) is the backbone of the book sector, however subject to a trade war in which the apparatus is not always triumphs is the best.
is also expected that the devices "very closed, proprietary technology," as the case of the Kindle, can not settle in the European market. Making guesses and assumptions on which can occur in a "months?, It seems reasonable to think that in the English market will be a couple of readers of consumer appliances and horizontal use, on the one hand, and two or three pots sophisticated targeting professional segments with a level of performance and connectivity much higher, on the other.
us a question arises: turning the corner on the market "come from the support or mass production content? In our case we are using the Sony Reader PRS 700 to read PDF files, but not for reading electronic books, among other things because there is in the English market.
Obviously this issue is not central or critical to publishers, especially in the short term, as they have demonstrated the tangible resistance to dealing with these issues or their marginalization over other issues "priority" or "urgent" , over union draft, by some English publishers. Even some digital item shipped it down to " electrography " (a concept from the Copy-Art the 80 original, difficult to apply to the ebook and marketing of digital content), which not only denotes a blatant disregard of the technological revolution to which we will attend as an imminent, but a biased position that generates a false and Manichean debate paper versus digital .
The massive presence of editors in the Publidisa Forum a few weeks ago makes us think that we can attend a mass in the medium-term positioning of the editors on this issue. The battle of the ebook market is indifferent to the pottery that it imposes but not with respect to mass production of quality content, especially in the areas and subjects more likely to pull the short-term market: law, medicine, economics, marketing, technical book, academics, university.
In that sense, it is understandable concern among publishers of books (on paper) scientific-technical, who are threatening their traditional niches and sales channels. Initiatives such as the Enclave -BNE Publishers, driven by FGEE DILVE and with the collaboration of the National Library are first steps (by way of first refusal or field testing) of the "digital pipeline" that every editor will face in the coming months.
digital environment in the upcoming book, there are two basic approaches that should be clear about the publishing business: to participate actively in the new paradigm will produce content "multiple media" and "multi-device" on the one hand, and development platforms integration with libraries such as prescription and distribution channel, on the other. State of Denial or closed in-band digital language is to give back to a world that grows daily and we are all, like it or not, called to integrate.
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